Public Relations

Press Releases and Case Studies
Getting unpaid media attention is key to being validated. An important part of the marketing mix, systematic PR gives authority and credibility to your business.  The advertising value equivalencies can be staggering. Our award-winning writers create press releases and case studies that—time and again—result in media and trade coverage in local, regional, and national publications, both in print and online.

New York Times Style Magazine—#1 in Top Ten for 2006. Advertisement Value Equivalent: $46,515.

Amorim/Wicanders. New York Times Style Magazine—#1 in Top Ten for 2006. Advertisement Value Equivalent: $46,515.

Chesapeake Beach Resort & Spa. Taste of the Bay, June 2007. Ad Value Equivalent: $5,000.

Chesapeake Beach Resort & Spa. Taste of the Bay, June 2007. Ad Value Equivalent: $5,000.

Prince George's County Tourism. WashingtonPost.com, August 2007. Advertisement Equivalent Value: $5,000.

Prince George's County Tourism. WashingtonPost.com, August 2007. Advertisement Equivalent Value: $5,000.

News Release Distribution
To be successful in media relations, you have to be in touch with the right journalists and editors at the right time. We use the best distribution software, so our media listings are updated daily, as is our comprehensive database of newspaper, magazine, broadcast, and online journalists. We also access editorial calendars and comprehensive lists of scheduled trade shows and events that could impact your plans. Our extensive editorial calendar research keeps you in-the-know for great media opportunities.

Feature Stories
You know you have interesting stories that your markets should know about. Tell them to us.  We can let the world know too. Then, what was just in your mind and heart is now in the hearts and minds of your audience. Now isn’t that nice? Nice for portraying the brand in its very best light, and which in turn portrays your vision and mission.

Press Kits
Yes, you need one. A well-produced press kit contains everything a feature or news reporter needs in order to write a compelling story about you and your company.  Virtual or in print, we create effective press kits that are custom tailored, build brand equity, and make your corporate information readily available to every news outlet you encounter.