Fashion Forecast: What’s new this fall?

The fall fashion season is right around the corner, and this year it’s bringing with it an exciting new array of stylish colors!  Pantone, the world’s color authority and source of inspiration for design professionals, has just released its Annual Color Forecast for Fall 2010 – full of beautiful and intriguing blends of color for designers and fashionistas alike.  With eye-catching colors like Golden Glow, Purple Orchid, and Lipstick Red – this season is all about being bold and standing out!

With the season quickly approaching, Pantone has paired with the designers of New York Fashion Week to present the top 10 color inspirations for women’s fashion.  This season’s color palette “offer[s] many options for women to extend and embellish their wardrobes,” says Leatrice Eiseman, executive director of the Pantone Color Institute®.  “This season’s offerings,” she continues,”include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational.”

Pantone has chosen Lagoon, “this season’s turquoise,” as the 2010 Color of the Year.  Tadashi Shoji is one of many designers drawn to colors in this family because she feels they capture elements of nature inspired by aerial views.  Lagoon is also very popular in accessories, and is an ideal compliment to most red hues – including this year’s sensual Lipstick Red, which will be especially prominent in cosmetics.

Another vibrant color that is sure to be dominant this season is Purple Orchid.  This majestic, feminine shade can be used to create several diverse looks when paired inventively with some of the other fall colors, such as the rich and elegant Chocolate Truffle.Pantone’s top 10 also includes two very different, but equally stunning shades of green that each combine brilliantly with Purple Orchid.  Woodbine is a deep, solid green that designer, Peter Som says, “works well alone or in a mix of patterns.”  Crisp Endive is more of a yellow-green, and is guaranteed to add a hint of freshness to any wardrobe.

“Reminiscent of a radiant sunset on a brisk autumn evening,” Golden Glow is a beautifully energetic fall favorite, and this year’s signature yellow.  This deep, earthy tone will complement many of the season’s new exotic looks and colors .  Living Coral is the other warm color of the season – its pink undertone giving it an inviting, tropical feel that pairs best with Lagoon.

With so many dynamic colors in this season’s top 10, we’ll need a few neutrals to balance them out and complete our stylish new looks.  Oyster Gray and Rose Dust are the two light and flattering colors that ground this year’s palette.  By including these classic shades, designers are taking a step to address consumers’ economic concerns.  Since clothing in such colors can be worn with just about anything and never really go out of style, they can be considered investment pieces rather than luxury items.

While these eye-catching colors and unexpected combinations will surely dominate the fashion industry, their impact transcends far beyond the runway.  According to the expert writers for the Graphic Design USA magazine, “Color is among the most powerful tools for communicating a message and selling an idea or product, and understanding broader color trends, however complex and uncertain, is vital to success.”

At The Souza Agency, we agree wholeheartedly with this statement, which is why we pay such close attention to these trends and consciously incorporate them into our marketing and branding services.  It’s time for us to say, “goodbye,” to the natural, calming colors of last year and welcome these extraordinary neons, and vivid citrus brights into our closets and our creations.

Thank you to our friends at the Pantone Color Institute® and Graphic Design USA magazine for images and supplied information!

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