Attention Stylistas: Fall Hues are Fashion Do’s!

Fall season is fast approaching and it’s time to re-think our wardrobe palette!  Pantone®, the global authority on color and provider of professional color standards for the design industries, just recently released its Fall 2009 Color Report, and boy are these hues fashion do’s!  Pack up your turquoise pendant, forget your white pantsuit, and save the silver for next year….  It’s time for vibrant color, unexpected integration, and a sense of refinement.  “The most popular colors for Fall really represent a thoughtful palette.  That’s a direct outcome of what’s happening in the world around us,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

American Beauty

American Beauty

At the dawn of each new season, the designers of New York Fashion week identify the 10 most directional colors in a survey conducted by Pantone®.  As chosen by these designers, the Fall 2009 colors “offer choice and diversity, as well unity in combination.”  With colors like American Beauty, “a wonderfully balanced, true red” that speaks to the need for cohesiveness, the fashion color palette for the Fall reflects “patriotism and emotional strength during uncertain economic times.”

One of the most prominent colors of the season is Purple Heart, “a refined and sensual purple that adds an air of creativity and excitement,” especially when paired with American Beauty.

Purple Heart

Purple Heart

Pantone® selected Mimosa, a warm, engaging yellow, as the 2009 Color of the Year.  “The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are drawn to for reassurance.  Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation,” said Eiseman.  This Fall’s Honey Yellow is a warmer, more subdued version of the color of the year.

Honey Yellow

Honey Yellow

Three of the classic colors for the season capture tradition, elegance, and contemporary style.  Iron serves as the “new black” coordinating well with all colors of the palette.  Neither gray nor brown, Iron is a must-have staple in every woman’s wardrobe, making classic wardrobe pieces much more interesting. Nomad, which bridges the gap between beige and light gray, and Crème Brûlée, a grayed-down beige, speak to the need for timeless neutrals.

Iron

Iron

Nomad

Nomad

Crème Brûlée

Crème Brûlée

Burnt Sienna, “a deepened, earthy shade of orange, reminiscent of an autumn sunset” is a Fall favorite, while Rapture Rose captures the vibrancy of fuchsia and the softness of pink in an artistic way.  The undertones of femininity and nurturing make Rapture Rose a must-see in fall cosmetics, as well as clothing and accessories.

Burnt Sienna

Burnt Sienna

Rapture Rose

Rapture Rose

Warm Olive, “a rich yellow-green, adds a touch of elegance and sophistication to Fall, like the olive in a martini.”  When combined, this tangy, intriguing hue makes all other colors come alive.  Look for it paired with Majolica Blue, “a deep, mysterious teal blue with more vibrancy than the usual navy.”  Majolica Blue brings an exotic flair to the group, especially when paired with Burnt Sienna or Purple Heart.

Warm Olive

Warm Olive

Majolica Blue

Majolica Blue

So you want to mix up your wardrobe and set the trends for all of your friends?  Pop these vibrant colors into your everyday fashion pieces and accessories to truly make a statement.  According to Tim Gunn, the Chief Creative Officer for Liz Claiborne, Inc., “Don’t shy away from color.  Color is not only a great and budget-conscious way to update our wardrobe, it is a wonderful pick-me-up.”

Not only do these color trends dominate the fashion industry, but the Pantone Color selections translate into the interior decorating industry, as well as the print design industry.  At the Souza Agency, we carefully follow the trends and incorporate them into our marketing and branding work.

Thank you to our friends at Pantone® and Graphic Design USA magazine for images and supplied information!

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